MANAJEMEN HUMAS DALAM MENINGKATKAN CITRA LEMBAGA (STUDI KASUS DI MADRASAH TSANAWIYAH AL AMIRIYAH BLOKAGUNG

Ahmad Fauzan; Mirhabun Nadir; M. Bisri  Ikhwan

doi:10.32478/msfass72

Authors

Ahmad Fauzan
fauzanih@gmail.com
Universitas KH Mukhtar syafaat Blokagung - Indonesia
Mirhabun Nadir Universitas KH Mukhtar Syafaat Blokagung - Indonesia
M. Bisri Ikhwan Universitas KH Mukhtar Syafaat Blokagung - Indonesia

Keywords:

Public Relations Management Madrasah Tsanawiyah Al Amiriyah

Abstract

Public relations management is integral to the success of an institution in building and maintaining its public image. Especially in the context of education, public relations management plays an important role in attracting public interest, building trust, and managing positive perceptions of institutions. This study aims to analyze the public relations management practices carried out by Madrasah Tsanawiyah Al Amiriyah Blokagung and its impact on the image of the institution. This study used a qualitative approach with interview and observation data collection methods as well as docuentation. The result of this study is that effective public relations management in Madrasah Tsanawiyah Al Amiriyah Blokagung has helped improve the image of the institution. Through active communication, transparency, and the use of social media, this institution is able to build good relationships with its stakeholders and strengthen its position in the eyes of the public. This research provides insight into the importance of public relations management in the educational context and can be a reference for other educational institutions in improving their image through effective practices in public relations management.

Downloads

Download data is not yet available.

References

Agus, S. (2017). Manajemen Komunikasi: Teori, Praktik, dan Kasus. Penerbit Rajagrafindo Persada.

Effendy, O. U. (2017). Ilmu Komunikasi: Teori dan Praktek. Remaja Rosdakarya.

Handayani, S. (2018). Komunikasi Organisasi: Membangun Citra Positif Melalui Humas. Pustaka Pelajar.

Hidayatullah, A., & Maulana, R. (2020). Strategi Komunikasi Humas dalam Membangun Citra Positif Madrasah: Studi Kasus di Madrasah Tsanawiyah Al Amiriyah Blokagung. Jurnal Pendidikan Islam, 8(1), 33-48.

Haryanto, R. (2019). Komunikasi Organisasi: Peningkatan Kualitas Humas. Penerbit Mitra Wacana Media.

Hermawan, A. (2020). Strategi Public Relations dalam Meningkatkan Citra Organisasi. Penerbit Prenadamedia Group.

Mulyana, D. (2019). Manajemen Komunikasi: Strategi Humas dalam Organisasi. Remaja Rosdakarya.

Marta, M. (2019). Humas dan Public Relations: Membangun Citra dan Reputasi Positif. Penerbit CV Pustaka Pelajar.

Putra, E. P. (2017). Komunikasi Organisasi: Konsep Dasar, Teori, dan Strategi. Penerbit Kencana.

Pratama, B., & Fitriani, S. (2020). Implementasi Program Public Relations dalam Meningkatkan Citra Lembaga Pendidikan Islam: Studi Kasus di Madrasah Tsanawiyah Al Amiriyah Blokagung. Jurnal Ilmu Komunikasi, 17(2), 123-136.

Rahardi, K. (2020). Public Relations: Manajemen Hubungan yang Efektif. Penerbit Salemba Empat.

Rachman, A. (2020). Public Relations dan Manajemen Komunikasi: Teori dan Aplikasi. Penerbit PT Remaja Rosdakarya.

Riyadi, I. (2018). Komunikasi Bisnis dan Humas: Konsep, Teori, dan Aplikasi. Penerbit Salemba Empat.

Sudibyo, B. (2019). Manajemen Humas: Strategi Peningkatan Citra dan Reputasi Perusahaan. Penerbit Andi.

Suyanto, B. (2018). Public Relations: Pemahaman dan Aplikasi. Penerbit Gava Media.

Soeharto, D. (2018). Manajemen Humas dalam Bisnis. Penerbit Kencana.

Sari, V. (2017). Komunikasi Organisasi: Pemahaman, Teori, dan Praktik. Penerbit Rajawali Pers.

Safitri, R., & Utami, D. (2019). Peran Public Relations dalam Meningkatkan Citra Lembaga Pendidikan Islam: Studi Kasus di Madrasah Tsanawiyah Al Amiriyah Blokagung. Jurnal Penelitian Komunikasi dan Opini Publik, 14(1), 32-47.