STRATEGI PEMASARAN DI MIM AL-AKBAR PANDEYAN
DOI:
https://doi.org/10.32478/leadership.v3i2.1028Keywords:
Penerapan Strategi pemasaran MIM Al-Akbar PandeyanAbstract
This study aims to describe the marketing strategy carried out at MIM Al-Akbar Pandeyan. This study uses a qualitative method with a descriptive qualitative design. The subjects of this study were the deputy principal, TU teachers, and the PPDB MIM Al-Akbar Pandeyan implementation committee. Data collection techniques used are interviews, observations, and documentation in schools, this research uses source triangulation. The data analysis technique uses data collection, data reduction, data presentation, and drawing conclusions. The results of this study indicate that the marketing strategy carried out by MIM Al-Akbar Pandeyan is using brochures, MMT, social media, and pick-up the ball, while the marketing strategy carried out during COVID 19 is more directed to MMT and social media due to physical distancing. which resulted in not being able to carry out a pick-up-ball marketing strategy as well as temporary closures at schools and online learning in the 2020/2021 Academic Year. The marketing strategy in the 2021/2022 Academic Year was carried out again before the pandemic.
Downloads
References
Faizin, Imam. 2017. “STIT Pemalang 261.” Strategi Pemasaran Jasa Pendidikan Dalam meningkatkan Nilai Jual Madrasah 7: 261–83. https://journal.stitpemalang.ac.id/index.php/madaniyah/article/view/75.
Rahmawati, Novia Setia. “SEKOLAH MENENGAH KEJURUAN DI MASA PANDEMI COVID-19.”
Supar, S. 2014. “Strategi Pemasaran Sekolah Dasar Islam Terpadu Nurul Fikri Tulungagung.” Jurnal Humanity 10(1): 11457.
Downloads
Published
Issue
Section
How to Cite
Similar Articles
- Maulida Qurratul Aini, Peran Kepemimpinan Kyai dalam Manajemen Strategi Pendidikan Pesantren , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 1 No. 2 (2020): JUNI
- Suyono Suyono, OPTIMALISASI PEMASARAN DALAM MENGEMBANGKAN LEMBAGA PENDIDIKAN DI SEKOLAH DASAR ISLAM BAITUL MAKMUR MALANG , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 2 No. 1 (2020): Desember 2020
- Risa Kharisma, Evaluasi Strategik Kepala Sekolah Demi Tercapainya Tujuan Lembaga Pendidikan , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 1 No. 2 (2020): JUNI
- Choirotul Maulidiyah, STRATEGI MANAJEMEN HUMAS DALAM MENINGKATKAN CITRA MADRASAH DI MTs AL MAARIF 01 SINGOSARI MALANG , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 2 No. 1 (2020): Desember 2020
- Dhiaul Haq, Akhmad Said, Strategi Pembentukan Jiwa Kewirausahaan Santri Melalui Program Kopontren (studi Kasus di Pondok Pesantren Darussaadah Gubugklakah Poncokusumo Malang ) , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 1 No. 1 (2019): Desember
- Ahmad Muammar, Zaedun Na'im, Kepemimpinan Kepala Pesantren dalam Implementasi Program Wajar Dikdas di Pondok pesantren Salafiyah (Studi Kasus di PP. Daruttaâ'lim Waddaâ'wah Malang). , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 1 No. 1 (2019): Desember
- Muhammad Lutfi Saifuddin, KEPEMIMPINAN KEPALA SEKOLAH DALAM MENINGKATKAN MUTU SARANA PRASARANA DI SEKOLAH MENENGAH PERTAMA ISLAM DARUSSA’ADAH GUBUGKLAKAH MALANG , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 1 No. 1 (2019): Desember
- Moh Imron, Mochamad Nurcholiq, PENGEMBANGAN SUMBER DAYA MANUSIA MENUJU SEKOLAH ISLAM UNGGULAN (STUDI KASUS di SEKOLAH MENENGAH PERTAMA ISLAM SUNAN GIRI WAGIR MALANG) , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 1 No. 1 (2019): Desember
- Akhmaliah Siti Nailan, ANALISIS MANAJEMEN RISIKO LEMBAGA PENDIDIKAN MENUJU GENERASI EMAS DALAM PERSPEKTIF AL -QUR’AN , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 5 No. 1 (2023): Desember
- Husnil Mubarok, PRINCIPAL LEADERSHIP (Kepemimpinan Kepala Sekolah) , Leadership:Jurnal Mahasiswa Manajemen Pendidikan Islam: Vol. 1 No. 2 (2020): JUNI
You may also start an advanced similarity search for this article.