Implementasi Manajemen Hubungan Masyarakat Dalam Meningkatkan Citra Sekolah Di Era New Normal (Studi Kasus di Sekolah Dasar Islam Mohamad Hatta Malang)

Published : 2022-06-30 | Abstract viewsc: 29 | PDF views: 43
------------------------------------------------------------------------------------------------
: Zakiyah A Alvi Rochmania(1*),

(1) STAI Ma’had Aly Al-Hikam Malang
(*) Corresponding Author

Abstract


The limitations of activities among the community in the new normalera have a slightly changed order, so that most of them are done via virtual, as well as in terms of educations. As of the goverment issued policies regarding the pandemic and then the new normal, so that people can the continue to be active and productive but still adhere to health protocols, this is also felt by the public relations in the school. This study aims to identify and describe the implementation of public relations management in improving the image of schools in the new normal, both in planning and implementations by the Mohammad Hatta Islamic Elementary School Malang. The research approach used is a qualitative. This type of research is a case study type, which focuses one the thing in order to obtain information on a particular object. The findings of this study indicate that that (1) public relations management  planning in improving the image of school in the new normla era and discussed: (a) planning for the publications of school activities in the new normal era, (b) planning relations with with the comunity in the new normal era, (c) planning for the publications of school profiles in the new normal era. (2) implementation of public relations management in improving the image of schools in the new normal era: (a) the implementation of publication of school activities in the new normal era, (b) the implementation of relations with the comunity in the new normal era, (c) implementation of school profile publications in the new normal era.


Keywords


implementation of public relations, school image.

Full Text:

PDF

References


Hidayat, Dasrun. 2014. Media Public Relations; Pedekatan Studi Kasus Cyber Public Realtions Sebagai Metode Kerja PR Digital. Yogyakarta: Graha Ilmu.

Nisa, Eka Khoiru dan Denas Hasman Nugraha. 2019. Implementasi Manajemen Humas dalam Meningkatkan Hubungan Baik Antara Sekolah dengan Wali Siswa di SDIT Harapan Bunda Semaran Jawa Tengah, Al-Fahim, Vol I, No. 1.

Sugiyono. 2009. Metode Penelitian Pendidikan: Pendekatan Kuantitatif, Kualitatif dan R&D Bandung: Alfabeta.

Syarah, Maya May dan Elena Reza Prastika. 2020. Strategi Humas Dalam Menyampaikan Informasi Terkait Eksistensi Taman Mini Indonesia Indah (TMII) di Masa Pandemi COVID-19. Jurnal Public Relations-JPR, Vol. 1, No. 2.

UU RI No. 20 Tahun 2003 Tentang Pendidikan Nasional.


Article metrics

Abstract views : 29 | views : 43


DOI: http://dx.doi.org/10.32478/leadership.v3i2.1143

Refbacks

  • There are currently no refbacks.




Copyright (c) 2022 Zakiyah A Alvi Rochmania

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.

Creative Commons License
This work is licensed under a Creative Commons Attribution-ShareAlike 4.0 International License.